Search Engine Optimization.
It's a Lot More Than You Think.
Don't let SEO remain a mystery. We clearly communicate the important things that affects SEO, and most of it, we handle for you.
Your Website is InvisibleWithout Good SEO.
SEO is like a myth to most people, and that's a serious issue. If you don't understand the real, up-to-date SEO standards, you won't be able to catch up to your competition.
Let's Demystify SEO.
With the rise of AI, Google completely revamped its search algorithm and released the code for the old version, revealing that much of what SEO experts believed to be valuable was a lie. Despite the new algorithm remaining unknown, here are some proven ways to work with the system to boost SEO like never before.
Ineffective
Some are even harmful.
- Meta keywords
- Over-optimized keyword title tags and meta descriptions
- Hidden text or links
- Buying backlinks
- High social media followers and/or likes
- Exact match domains
- Submitting your website to hundreds of directories
- Stuffing alt and title attributes with irrelevant keywords
- Frequently changing URLs for a "fresh" feel
- Creating duplicate pages to have more pathnames
- Overusing duplicate keywords throughout the site content
Effective
- High quality, semantic, and relevant content
- Title tags that match what users search
- Legitimate backlinks from reputable sources
- Fast page load speeds
- Responsive design
- Consistent Google Business profile with services available on website
- Many positive Google Review ratings
- Accurate JSON-LD schemas and sitemap.xml
- Google Business profile activity
Less effective, but still helpful:
- Accurate meta descriptions
- High dwell time
- High click-through rate (CTR)
Why Does SEO Keep ChangingAnd How Do We Stay on Top of It?
It's true, no one outside of Google fully understands how it works, even Google Partners. True SEO experts figure things out by studying data and reading Google's blogs and updates, and they never stop learning.
Here's What We Know:
Content Relevance and Quality
Google wants to show users the best results, so content that matches what people are looking for is always important.
User Experience
Google rewards sites that are easy to use and accessible for everyone. This includes things like alt text being accurate and helpful.
Play the Game
Google's created a lot of ways put your business into their system. The primary way to do this is a Google Business profile—but just having the page isn't enough. You have to know how to use it.
Penalties for Over-Optimization
If you try to cheat the system by overloading pages with keywords or using other tricks, Google will penalize your site.
Real SEO experts may not know all the details of the algorithm, but by focusing on quality content and a great user experience, you're already ahead of the game.
Let's Build a Website for SEO!
Because there are so many things related to SEO, we only help with SEO on our own websites, so we can have full control and you don't miss out. The good news is, this is included with all of our websites.
Schedule a call with an Andrilla Team Member so we can get to know you and your vision, and create the website of your dreams.